S&S Construction
S & S, a Wyoming-based construction company with a unique vertically integrated structure, found itself at a crossroads. As an employee-owned company (ESOP) with a consensus-driven decision-making process, S & S struggled to effectively communicate its distinctive capabilities and value proposition to potential clients and recruits. With an outdated website, a lack of compelling messaging, and inconsistent communication between its Gillette and Cheyenne divisions, S & S risked being overlooked in a competitive market and missing out on opportunities to showcase its true potential as a master contractor.
Failing to address these challenges would have resulted in:
- Missed opportunities to win projects that align with SNS's unique capabilities as a vertically integrated contractor
- Difficulty attracting top talent due to an outdated brand and unclear value proposition
- Inefficiencies and missed synergies due to poor communication between the Gillette and Cheyenne divisions
- Stagnant growth and a weakened market position in the Wyoming construction industry
By tackling these issues head-on, S & S aimed to:
- Differentiate itself as a master contractor, highlighting its ability to "own every step" of the construction process
- Attract top talent and win more projects by showcasing its unique capabilities and value proposition
- Foster better communication and collaboration between its divisions, leading to improved efficiency and performance
- Position the company for long-term growth and success in the Wyoming construction market
Only Co partnered with S & S to develop a comprehensive brand revitalization strategy:
- Conducted an Only Exercise to uncover S & S's unique differentiators and develop a compelling brand positioning
- Created a new tagline, "Own Every Step," to encapsulate S & S's vertically integrated approach and employee ownership
- Developed a modern visual identity, including a new logo and updated website, to reflect S & S's professionalism and capabilities
- Produced a recruitment video to attract top talent and showcase the company's unique culture and opportunities
- Facilitated improved communication and collaboration between the Gillette and Cheyenne divisions
Through their partnership with Only Co, S & S:
- Established a clear and compelling brand position as a master contractor, differentiating itself from competitors
- Improved communication and collaboration between its divisions, leading to increased efficiency and synergy
- Launched targeted recruitment campaigns to attract top talent and showcase the company's employee ownership model
- Positioned itself for long-term growth and success in the Wyoming construction market
With Only Co’s help, S & S has laid the foundation for a more cohesive and compelling brand story. By highlighting its unique capabilities, fostering better internal communication, and attracting top talent, S & S is poised to "own every step" and strengthen it’s legacy as a leader in the Wyoming construction industry.
