These days, most people access websites through their mobile device. It is important to make sure your website is optimized for mobile. Too often, websites have a great desktop experience that doesn’t carry over to mobile.
Some key things to consider when making your website responsive are the text sizes, layout, and photos. Text and photos should be easy to see and read in a layout that prioritizes efficiency.
Your website is one of the most important marketing tools you have. The flexibility it provides for sales generation and lead acquisition isn’t easily matched by other platforms — but many still don’t utilize it well.
One of the main issues most websites have is that there is no clear direction or action given to a user upon arrival. When a person lands on your website, they should have a specific next step in the form of a button or other action item that directs them to do something.
While it is important to have a call to action on your website, too much of a good thing is detrimental. Some websites try to make users do too much upon arrival and that usually hurts the performance of the website.
Try to narrow down your CTA’s to one main action (and at most two). If you do choose to use two CTA’s, try to still make one a higher priority over the other.
You have roughly two seconds to grab someone's attention upon their arrival to your website. It is important to make sure a customer understands what your company does by writing a clear value or purpose statement.
If you try to be too creative or colorful in your language, you risk losing that customer because they don’t understand the value your company can provide.
Content shouldn’t be in large paragraphs or hard to read. If it is, most won’t read it. Users won’t care about every detail you can provide when they are using your website. Keep text short and easily digestible so people actually read it.
Don’t try to get people to look at too many things at once. It is important to focus on what we want them to see and give that the most importance. You can achieve better hierarchical results by varying the size, color and styles of your content.
Few websites can get away with forcing users to interact in unfamiliar ways. For that reason, it makes sense to use common iconography and navigation styles so as to not throw people for a loop. Since users spend more time on other websites or applications, they expect any website they visit to work similarly. In the world of user experience, this is referred to as Jakob’s Law.
This is somewhat self explanatory, but often, websites have poor quality images being used in important areas. It is important to make sure the images you use throughout your website aren’t blurry or pixelated. Remember, when resizing photos for any design item, make sure to scale them proportionally down in size. Scaling up normally results in the image quality being decreased.