You have problems, they have problems, we all have problems. Who is gonna solve all these problems?!
Forget relying on an expert, just ask Dr. Google! Our trusty smartphone can now solve anything and everything at the touch of a screen!
As a result of this way of thinking — now more than ever — business leaders are incorrectly self-diagnosing pains they don't understand, and it's costing time, money, and mental sanity.
When to self-diagnose vs. when to “call in the calvary” is actually an easy decision Unfortunately, we let our egos, biases and heuristics cloud our judgement.
Self-diagnosing can be fine for quick technical problems (e.g. how to remove a splinter; how to sort number #1 plastic from #2 plastic; what do you get your wife for your anniversary...). But BEWARE: for multivariate and complex problems, an incorrect diagnosis compounds the negative consequences. Trust me, you really don't want this.
Before deciding if self-diagnosis is the right path for your business problem, be aware of the possible outcomes before you start:
“When patients perform their own research on complex illnesses, they're often misinformed. One out of every 20 patients suffering from extreme fatigue, visit self diagnosis sites and conclude that they have lupus. Nearly all of them are incorrect and only one in 500 patients with those symptoms suffer from lupus.”
Michael H. Perskin,
Assistant Professor of Internal Medicine
NYU Langone Medical Center
If you were to experience rapid onset chest pain, you would need to immediately contact an emergency healthcare provider. Asking Jeeves about which of the 36 conditions you might have is not the proper step; the consequences of being wrong with that kind of self-diagnosis could result in the loss of your life. The implications are not that different when it comes to your business.
In addition to the possible outcomes of incorrect self-diagnosis, there are also some reasons we think we successfully understand our ailments, but time after time, come up short:
Business leaders commonly come to us with a self-diagnosis of their business problems, using statements like “My website is bad” or “I need better lead generation.”
Maybe that's true… but often it's not. Or it’s rarely the full picture.
And anyone that takes your word at face value and tells you they know the answer right off the bat is usually under-experienced, lying, or trying to get your money before you understand the problem.
At Only Co., if we don't agree with your self-diagnosis, we won't just blindly start solving the problem you identified.
We start all of our engagements with a deep dive into your business to align around the actual problem: not just what you’ve diagnosed, and not just what we might assume. If we aren’t aligned on the problem, then we won't be aligned on the solution.
We believe problems that have clear causes with actual impacts are the ones worth solving. And we’ll locate those for you. It's that simple.
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