We began working with Pirate Ship at the precipice of a rebrand launch, and through our Diagnostic process, we determined the chief goals would be to strengthen the company’s messaging, solidify its differentiated position, and develop a strategic pathway for potential growth into other small-to-microbusiness need areas.

With over 2MM customers and counting, Pirate Ship is a well-known and beloved online service that simplifies order fulfillment for small businesses and solopreneurs by providing access to the lowest shipping rates.

Our Only Exercise played a crucial part of determining audience perspectives and highlighting the aspects of the company that needed to take priority in the next iteration of marketing language. Below are strategic messaging components and creative assets we designed to support the next iteration of the Pirate Ship brand.

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