With over 2MM customers and counting, Pirate Ship is a well-known and beloved online service that simplifies order fulfillment for small businesses and solopreneurs by providing access to the lowest shipping rates.
Our Only Exercise played a crucial part of determining audience perspectives and highlighting the aspects of the company that needed to take priority in the next iteration of marketing language. Below are strategic messaging components and creative assets we designed to support the next iteration of the Pirate Ship brand.