You binge watched Shark Tank and The Profit, hastily napkin-sketched a business idea, and now it's off to the races. After selling a handful of shiny widgets, you teamed up with an aspiring co-founder and set out to make a million.
But then, the Fog set in.
Disagreements within your team on where to focus. Meetings that go on for hours with no action. Nebulous complaints from customers that make you second guess your value.
Meanwhile, you're struggling to gain traction and secure the capitol you need to scale.
The Fog’s got to you.
Unpacking the metaphor of business fog starts with knowing how it feels to be stuck in real-life-Weather-Channel fog.
Simply put, fog is just a cloud on the ground. But find yourself in one of those fluffy white marshmallow poofs, and you will find yourself at a loss — in every way.
Fog reduces visibility, creates disorientation, and can even trigger vertigo, where you no longer have bearings on your cardinal direction or even which way is up or down.
The result is that you feel frustrated, confused, dizzy, nauseous, and all around lost. It’s up to you to press forward until you physically extract yourself from the fog, or until Mother Nature relents and the fog “lifts.”
All too often, a similar confusion and lack of clarity occurs in the business world. It’s bad for morale and creates discord among team members.
When your team is in the Fog, you endlessly debate over the meta and never get to the actual problem. This, in turn, breaks down strategic priority, but can also stall your day-to-day execution.
Here are some tell-tale signs that the Fog has crept into your business:
Luckily, you don't have to wait an unknown amount of time for this cloud to lift. There are other ways to escape the Fog and chart a course toward your actual goals.
Every client engagement that we undertake at Only Co. begins with a Phase 0 plan build. This is specifically intended to reduce the Fog and help you align with your team members, to locate where you are with confidence and chart a path toward your business goals.