Why Your Company Is NOT For Everyone — And Why That's a Good Thing
Industrial businesses everywhere are struggling to hire. The problem isn't always pay — it's story.
Why Your Company is NOT for Everyone—And Why That’s a Good Thing
Back in January 2025, I spent time with leaders in Western Forestry and Conservation Association (link to them) talking about a problem every industrial business is facing—workforce.
If you run a company that builds, makes, moves, or fixes things, you know exactly what I mean.
Hiring isn’t what it used to be.
Fewer people are applying. Even fewer are sticking around. The workforce pipeline that once felt reliable isn’t there anymore.
Most companies respond by throwing money at the problem. They offer higher wages, bigger benefits, or a sign-on bonus. And it doesn’t work. Because the issue isn’t just pay.
It’s story.
The businesses winning this talent war aren’t just offering jobs—they’re showing people why working there matters.
Branded Recruitment™: A Different Way to Compete
Most hiring strategies are built around one goal—get as many applicants as possible. But that’s not necessarily the right goal.
The right goal is to attract the right people.
That’s what Branded Recruitment™ does. It moves workforce attraction beyond job boards and recruiters and turns it into a branding strategy—one that makes A-Players want to work for you.
In this workshop, we break down:
- Why trying to hire “everyone” is a mistake and how exclusivity actually makes hiring easier
- The biggest hiring problem industrial businesses don’t realize they have
- What we can learn from Shackleton, firefighters, and Deadliest Catch about why people sign up for hard jobs
- The 4-Part Branded Recruitment™ System that shifts hiring from reactive to strategic
The Hiring Problem Isn’t Just About Money
If your company is struggling to hire, the problem might not be what you think.
Most industrial businesses don’t have a hiring problem. They have a story problem.
Your best potential employees have options. They aren’t just looking for a paycheck—they’re looking for a reason to choose you over the next job down the road.
This workshop is about helping businesses understand that difference.
Watch the full session here.
