The Power of Story for Wyoming: A Conversation Between Wyoming Governor Mark Gordon + Only Co. CEO Josh Law
How storytelling shapes culture, attracts talent, and keeps Wyoming, Wyoming.
Why We Made This Podcast
We work with companies who know what they stand for but struggle to say it out loud.
So we invited Wyoming Governor Mark Gordon to sit down with our CEO, Josh Law, and talk about a tool both leaders rely on daily: storytelling.
This episode isn’t about politics. It’s about people – what attracts them, what keeps them, and how leaders can shape culture through the stories they choose to tell (and retell).
If you care about building a resilient team, hiring the right people, or keeping your community strong, this conversation is for you.
What You’ll Hear
- How stories attract the right people – not just more résumés
- Why Wyoming’s work ethic and way of life is worth preserving (and how to say so)
- How Governor Gordon uses storytelling in legislation, leadership, and even crisis
- What happens when we stop sugarcoating hard jobs and start telling the truth
- Why “ambition” matters in the trades
- The real difference between a job and a calling
Culture Is a Story. What’s Yours?
The Governor said it best:
“If the world were just an operating manual, it’d be a pretty boring place.”
At Only Co., we believe your culture doesn’t come from a handbook—it’s shaped in the stories people hear on day one, and repeat on year five.
So whether you're hiring welders, training leaders, or rallying a town around a new vision, the story you tell matters.
Not just because it sounds good. Because it builds belonging.
One More Thing
This podcast isn’t just something we made. It’s how we work.
We help organizations like yours find your voice, attract the right people, and build something worth sticking around for.
Ready to start telling the right story?
